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Lesson Business Blueprint
Watch This First!
Welcome! (0:55)
How To Use This Course (1:48)
Course Handbook
Have a Plan
Why You Need a Business Plan (0:56)
Your Business Plan (16:27)
Now What? (1:10)
Business Plan Workbook
Finding Your Niche
Reframing Your Role (1:11)
Who Are You? (3:09)
Profile of a Typical Student (1:33)
Pro & Semipro Students (0:52)
Teach What You Know (2:12)
Finding Your Niche Workbook
Branding
Name Your Company (2:06)
Your Logo (4:23)
Now What? (0:44)
Lesson Length
30, 45, & 60 Minute Lessons (7:44)
Flexible Is Best (2:16)
How Much to Charge
Introduction (1:27)
Money Mindset (3:00)
Price Ranges (2:58)
Now What? (0:44)
Education & Experience Worksheet
Hourly Rate Flow Chart
Cancellation Policy
Why You Need a Cancellation Policy (2:26)
Constructing Your Cancellation Policy (4:16)
Make-up Lessons (1:01)
Bending the Rules (2:00)
Now What? (0:53)
Play Nately Cancellation Policy
Payment Methods
Why You Need to Accept Credit Cards (2:16)
Processing Companies & Fees (2:29)
A Case for Only Accepting Credit Cards (3:27)
Getting Started with Square (12:01)
Square Items & Invoicing (12:26)
Membership Programs
Why You Need a Membership Program (2:22)
Structuring Your Membership Program (2:10)
Overview of Play Nately Membership Program (19:13)
Difficult Conversations Made Easy (1:19)
Now What? (0:59)
Play Nately Membership Chart
Scheduling
You Choose Your Schedule (2:43)
Days & Times (1:37)
Lessons A La Carte (1:52)
Standing Appointments (1:56)
Scheduling Process (4:55)
Getting Started with Square Appointments (26:19)
Your Studio
Your Studio & Internet (1:29)
Audio, Video, & Devices (1:41)
Audio, Video, & Devices on a Shoestring Budget (1:13)
Audio, Video, & Devices on a Moderate Budget (2:18)
Audio, Video, & Devices on a Larger Budget (2:26)
Headphones vs. Earbuds (3:04)
Backdrops (1:50)
Lighting (5:59)
Camera Placement (3:02)
Video Chat Programs
Choosing a Video Chat Program (2:01)
Five Minute Test Call (3:12)
Testing Your Internet Connection (3:07)
Skype Demo (9:48)
Zoom Demo (10:24)
Muzie.Live Demo (6:24)
Your Website
Tell a Story (2:59)
Make It Easy (1:25)
What You Need (2:37)
Now What? (1:09)
Getting New Students
Your Advertising Script (2:59)
Where To Advertise (2:17)
Marketing Strategy (4:07)
Responding to Messages (7:17)
Taking Phone Calls (1:09)
Serious Inquiries Only (2:30)
Giving It Away for Free? (9:39)
Communication Templates
5 Ways to Get More Students Article
Social Media Post Templates
Creating Demand
Getting Started (4:32)
Demand for Memberships (2:20)
Demand for Lessons A La Carte (1:49)
Social Media Post Templates
Building a Community
Building a Community (1:57)
Social Media (6:18)
Social Media Post Templates
Facebook Groups (2:58)
YouTube (2:37)
Music Camps & Workshops (1:52)
Recitals & Live Music (3:32)
Now What? (1:24)
Promotional Folders
Why You Should Teach Workshops (3:16)
Why You Need Promotional Folders (3:56)
What Your Folders Should Look Like (2:00)
What to Put in Your Folders (3:57)
Handing Out Your Folders (2:44)
Camp Newsletter Sample #1
Camp Newsletter Sample #2
The Lesson
The Lesson (9:08)
Creating an In-Person Experience (2:14)
Lesson Recap E-mail (4:27)
Communication Templates
Student Retention
How to Keep Your Students (10:48)
Raising Your Rates
Introduction (1:02)
Music Lessons Are a Luxury (1:17)
Raising Membership Rates (3:37)
Notifying Members (2:50)
Lessons A La Carte (1:25)
Difficult Conversations (3:32)
Nerves Are Normal (2:59)
Communication Templates
Income Streams
Types of Income Streams (0:53)
Active Income (1:43)
Semi-Passive Income (3:56)
Passive Income (4:48)
Now What? (1:09)
Now What?
Important! (1:11)
Next Steps (2:26)
SWOT Analysis (5:27)
SWOT Analysis Worksheet
Start a Mastermind (3:13)
Responding to Messages
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